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Oliver Buchannon
Clare Knight

I'm on a personal mission to put world-class customer onboarding on the SaaS map. With over a decade of experience across high-growth startups and acquisitions, I've seen firsthand how nailing (and failing) the onboarding phase can make or break a SaaS business. Whether you're a fresh startup finding product-market fit or an established player looking to level-up onboarding, I can help. I thrive on innovating and thinking outside-the-box to solve onboarding bottlenecks. I'm passionate about sharing my learnings from the trenches.

Collaboration

+1

5 Steps to Leverage Customer Onboarding Intelligence for Business Growth

Mar 5, 2026

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7 min read

5 Steps to Leverage Customer Onboarding Intelligence for Business Growth

Customer onboarding sits in the middle of your entire business. Here's how to turn that into your biggest advantage.

Clare Knight
Clare Knight

Change Management

+1

How to Master Expectation Management For Successful Customer Onboarding Every Time

Dec 4, 2025

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5 min read

How to Master Expectation Management For Successful Customer Onboarding Every Time

Get ahead of any misalignment before it causes problems.

Clare Knight
Clare Knight

Strategy

+1

How to Maximise the Value of Onboarding Champions for B2B Success

Nov 20, 2025

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7 min read

How to Maximise the Value of Onboarding Champions for B2B Success

You may think you have customer champions but are you able to increase revenue not just adoption?

Clare Knight
Clare Knight

Revenue

+1

CAC - Paying Twice for the Same Customer? How Customer Onboarding Fixes it.

Nov 6, 2025

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6 min read

CAC - Paying Twice for the Same Customer? How Customer Onboarding Fixes it.

Customer acquisition cost (CAC) can be a hidden blocker to company growth

Clare Knight
Clare Knight

Strategy

+1

How to Use Personal Stories Strategically in Customer Onboarding

Oct 16, 2025

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7 min read

How to Use Personal Stories Strategically in Customer Onboarding

Knowing when vulnerability builds connection vs when it's unprofessional

Clare Knight
Clare Knight

Soft Skills

+2

Steps to Use Praise in Customer Onboarding for Ultimate Adoption

Oct 2, 2025

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7 min read

Steps to Use Praise in Customer Onboarding for Ultimate Adoption

Use genuine recognition and avoid fake flattery in B2B customer onboarding

Clare Knight
Clare Knight

Strategy

+1

5 Step Framework to Handle Your Customer Onboarding Mistakes

Sep 18, 2025

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6 min read

5 Step Framework to Handle Your Customer Onboarding Mistakes

Make onboarding errors into opportunities that strengthen customer relationships

Clare Knight
Clare Knight

Change Management

+1

How to Strategically Redirect Customers to the Best Path for Successful Onboarding

Sep 4, 2025

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5 min read

How to Strategically Redirect Customers to the Best Path for Successful Onboarding

Working with differing approaches to reach success for the customer

Clare Knight
Clare Knight

Customer Experience

+1

Framework to Confidently Deliver Bad News in Customer Onboarding

Aug 21, 2025

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6 min read

Framework to Confidently Deliver Bad News in Customer Onboarding

Difficult conversations happen, this framework keeps customer relationships intact

Clare Knight
Clare Knight

Strategy

+1

How Strategic Name-Dropping Helps Customer Onboarding

Aug 14, 2025

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6 min read

How Strategic Name-Dropping Helps Customer Onboarding

How leveraging connections at the right moments accelerates trust and crushes resistance

Clare Knight
Clare Knight

Soft Skills

+1

Polite and Firm Ways to Redirect Onboarding Conversations for Successful Results

Aug 7, 2025

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6 min read

Polite and Firm Ways to Redirect Onboarding Conversations for Successful Results

Techniques to protect the time of your customer and yourself without burning bridges

Clare Knight
Clare Knight

Strategy

+2

4 Ways to Stop Conversations From Going Off Track in Customer Onboarding

Jul 17, 2025

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6 min read

4 Ways to Stop Conversations From Going Off Track in Customer Onboarding

When calls get derailed because someone goes on a tangent, have the tools ready to bring it back to the task at hand, without pissing anyone off!

Clare Knight
Clare Knight

Customer Experience

+2

3 Ways to Handle Demanding C-level Stakeholder Conversations During Customer Onboarding for the Best Outcomes

Jul 10, 2025

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6 min read

3 Ways to Handle Demanding C-level Stakeholder Conversations During Customer Onboarding for the Best Outcomes

Understanding how to prepare ahead of calls and deliver the right updates and data at the right time.

Clare Knight
Clare Knight

Scaling

+1

The Importance of Human Personalisation As You Scale Customer Onboarding in SaaS

Jun 26, 2025

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6 min read

The Importance of Human Personalisation As You Scale Customer Onboarding in SaaS

How automated efficiency is impacting customer relationships and how to add personal touches in to fix it

Clare Knight
Clare Knight

Strategy

+1

How Customer Definitions of Success in Onboarding Can Disrupt Revenue Results

Jun 19, 2025

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6 min read

How Customer Definitions of Success in Onboarding Can Disrupt Revenue Results

Misaligned success metrics sabotage onboarding outcomes and cost you expansion deals

Clare Knight
Clare Knight

Strategy

+2

Strategies to Handle Customer Disengagement During Onboarding

Jun 12, 2025

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7 min read

Strategies to Handle Customer Disengagement During Onboarding

Why customer silence during onboarding is your most expensive red flag and the soft skills to fix it fast

Clare Knight
Clare Knight

Soft Skills

+1

How Active Listening Transforms Customers Into High-Value Advocates

Jun 5, 2025

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6 min read

How Active Listening Transforms Customers Into High-Value Advocates

Why the difference between hearing and listening determines whether customers become advocates or churn risks

Clare Knight
Clare Knight

Customer Experience

+2

How Emotional Intelligence Accelerates Customer Onboarding Success & Prevents Churn

May 29, 2025

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7 min read

How Emotional Intelligence Accelerates Customer Onboarding Success & Prevents Churn

Why reading between the lines in onboarding conversations directly impacts your retention metrics

Clare Knight
Clare Knight

Strategy

+3

How to Handle Difficult Customer Conversations to Build Trust & Drive Revenue Opportunities

May 22, 2025

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7 min read

How to Handle Difficult Customer Conversations to Build Trust & Drive Revenue Opportunities

Revenue can be lost through lack of process for handling difficult conversations in a strategic way.

Clare Knight
Clare Knight

Adoption

+2

Master the Art of the First Customer Call in Onboarding and Avoid Information Overload

May 15, 2025

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8 min read

Master the Art of the First Customer Call in Onboarding and Avoid Information Overload

In the critical kick off call it's the time to build partnership not dump information on an already swamped customer!

Clare Knight
Clare Knight

Revenue

+1

How to Increase B2B SaaS Revenue Through a Customer Onboarding Audit

May 8, 2025

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8 min read

How to Increase B2B SaaS Revenue Through a Customer Onboarding Audit

Make a regular habit of reviewing your customer onboarding program to optimise for growth, restructures, and challenges.

Clare Knight
Clare Knight

Strategy

+1

5 Ways to Manage Multiple Stakeholder Expectations in Enterprise Customer Onboarding

May 1, 2025

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7 min read

5 Ways to Manage Multiple Stakeholder Expectations in Enterprise Customer Onboarding

Align diverse expectations and deliver successful outcomes when multiple decision-makers are involved

Clare Knight
Clare Knight

Change Management

+1

How to Identify and Fix the Three Types of Onboarding Friction

Apr 24, 2025

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7 min read

How to Identify and Fix the Three Types of Onboarding Friction

A collaboration with another onboarding expert covering a number of practical ways to remove friction from the experience

Clare Knight
Clare Knight

Time To Value

+2

How to Use Timely Customer Stories to Strengthen B2B Customer Onboarding

Apr 17, 2025

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7 min read

How to Use Timely Customer Stories to Strengthen B2B Customer Onboarding

How real user narratives can accelerate time to value and adoption in your SaaS onboarding

Clare Knight
Clare Knight

Strategy

+1

Aim to Turn Customer Onboarding Champions Into Revenue Drivers With Early Referrals

Apr 10, 2025

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8 min read

Aim to Turn Customer Onboarding Champions Into Revenue Drivers With Early Referrals

How to transform your SaaS onboarding into a referral engine without feeling too salesy.

Clare Knight
Clare Knight
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