
I'm on a personal mission to put world-class customer onboarding on the SaaS map. With over a decade of experience across high-growth startups and acquisitions, I've seen firsthand how nailing (and failing) the onboarding phase can make or break a SaaS business. Whether you're a fresh startup finding product-market fit or an established player looking to level-up onboarding, I can help. I thrive on innovating and thinking outside-the-box to solve onboarding bottlenecks. I'm passionate about sharing my learnings from the trenches.
Strategy
+1

Nov 20, 2025
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7 min read
You may think you have customer champions but are you able to increase revenue not just adoption?

Revenue
+1

Nov 6, 2025
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6 min read
Customer acquisition cost (CAC) can be a hidden blocker to company growth

Strategy
+1

Oct 16, 2025
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7 min read
Knowing when vulnerability builds connection vs when it's unprofessional

Strategy
+1

Sep 18, 2025
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6 min read
Make onboarding errors into opportunities that strengthen customer relationships

Strategy
+1

Aug 14, 2025
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6 min read
How leveraging connections at the right moments accelerates trust and crushes resistance

Strategy
+2

Jul 17, 2025
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6 min read
When calls get derailed because someone goes on a tangent, have the tools ready to bring it back to the task at hand, without pissing anyone off!

Scaling
+1

Jun 26, 2025
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6 min read
How automated efficiency is impacting customer relationships and how to add personal touches in to fix it

Strategy
+1

Jun 19, 2025
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6 min read
Misaligned success metrics sabotage onboarding outcomes and cost you expansion deals

Strategy
+2

Jun 12, 2025
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7 min read
Why customer silence during onboarding is your most expensive red flag and the soft skills to fix it fast

Strategy
+3

May 22, 2025
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7 min read
Revenue can be lost through lack of process for handling difficult conversations in a strategic way.

Adoption
+2

May 15, 2025
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8 min read
In the critical kick off call it's the time to build partnership not dump information on an already swamped customer!

Revenue
+1

May 8, 2025
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8 min read
Make a regular habit of reviewing your customer onboarding program to optimise for growth, restructures, and challenges.

Strategy
+1

May 1, 2025
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7 min read
Align diverse expectations and deliver successful outcomes when multiple decision-makers are involved
